Why we built Pith News
Pith News was built out of frustration of how underserved, as readers, we felt by the Australian news landscape. Overconcentrated masthead ownership and antiquated business models have proliferated questionable mandates, advertising noise, echo chambers, and rising reader costs, where depth has become a privilege of disposable income.
We could see the same forces hitting journalists, at increasingly alarming rates. So we set out to build something that would support the growing group of independent and freelance journalists to earn from their work, on a platform that doesn’t make celebrity and off-platform brand-building the key income lever.
Introducing Pith News: a journalism marketplace where readers can access a full spectrum of independent journalistic voices in a single feed. Need-to-know news is free; deeper news is readable from one affordable subscription. We work with freelance and independent journalists who are paid for the articles readers choose to read.
